One Facebook Share

One Facebook share. Most of you have probably shared something on Facebook. Marketers encourage us to do this all the time since they understand the power of multiplication. I expect that maybe a dozen of my followers might see the photos I post of my students, typically from their performances at festivals or recitals. A few people may even like the photos. So what was different in this case? One Facebook share!

One of my piano parents, who apparently has a very large friends list, decided to share the post including her daughter. It blew up – in a good way. The stats are attached at the bottom. This post was seen by 418 times, and of those 25 liked it, and 6 commented on it. Just from one share!

I wrote a post this summer called Small Action Big Impact, of which this could be a part two! Though in that case, I was talking about a review on a Website, which was viewed by more people than I could have imagined. The principle is the same. So at this time of Thanksgiving, I’m reminded to make the effort to be ever thankful, whether that’s expressed in a smile, a kind word, or even a note of encouragement or thanks. It also makes me redouble my effort not to hurt anyone through an unkind word due my impatience or judgment. You never really know what impact either may have.

Posted 2018-11-26

Looking Back at First Friday

My year-long project of preparing to host a booth at First Friday in Downtown Bentonville came to pass last night. It was geared to increase enrollment at Shepherd Music School, where I teach. I won’t lie, it was a tough process and I was near the breaking point a few times along the way. Our booth was very simple, yet coordinating all of the pieces and people consumed time and energy beyond any prediction.

This is actually the fourth time today I’ve written about the event today, including a post to the Shepherd Music School first, then to Facebook and Instagram, followed by an After-Action Review to the two parents and two instructors who supported me in this endeavor. I was ready to call it quits there, but decided I should put a tiny commemoration on my blog, too, for those who may read this later.

I’m glad to say I did this, and that I’m not sure how much better I could have done, given the circumstances. Whether this event was a success is really an open question. We didn’t get any enrollments for the school, but we talked to plenty of parents of young children who may think of us when it comes to taking lessons in the coming years. And I learned tons as well, including that you can really entertain young kids with inexpensive craft projects!

Posted 2018-08-04

Disinclined to Activity

Do you ever feel disinclined to activity? In what parts of your life? In case you haven’t caught on, I’m asking about where you are lazy! It’s really impossible to do everything, so it’s actually quite natural to focus intensely on the most important things. Then, you find a way to get the necessary things done. The rest, well, it gets done…or not!

I noticed a certain degree of laziness when it comes to pursuing the business side of music. I work hard to get my church work done, teach my students, and do well at whatever gigs I accept. However, I don’t have a good game plan when it comes to marketing myself.

I am participating in an artist development program called Artist INC. Our marketing instructor mentioned that we need to spend between 20% and 40% of our total work time in marketing ourselves. Based on this simple calculation, if I spend four hours on my art, I should spend at least one additional hour marketing it. Though that sounds excessive, I know it’s not based on everything else I’ve read.

Perhaps the most jolting aspect of the Artist INC experience is that most artists don’t have a true home base. Even the part-time church job I have gives me some stability that others don’t have. Granted, I don’t have the financial security of those few musicians who land full-time work in church music, orchestras, or university professorships. Even though some of these folks may not be doing their dream work full-time, they can always do their soul-nourishing work on the side!

Meanwhile, independent artists have to hustle for every opportunity. I recently noticed a vacant storefront where a photographer had placed several samples. This photographer probably worked hard to build a relationship with the property agent so that when the opportunity knocked, he got the call! Although it’s romantic to think of the artist sequestered in his studio, diligently painting all day, and having adoring fans, that’s not the reality for most of my friends. Sure, they spend lots of time in their work. However, they also carefully cultivate relationships outside of the studio in a myriad of marketing activities. It takes a lot of time, and some things work, and some things don’t.
You have to refine the process. What do you stop, start, continue? It’s exhausting just thinking about it!

So there is my call to action. I need to start with purpose cultivating relationships that can lead to recitals, teaching, and even one-time gigs. I will update this post or write a new one when I have some progress to report!

Posted 2018-04-23